ROSE BOWL
LEGACY FOUNDATION
Rose Bowl Stadium
For almost a century, the Rose Bowl Stadium has been an icon for the City of Pasadena, Southern California and America.
The Rose Bowl Legacy Foundation INSPIRE capital campaign
Studio L. collaborated with the Legacy Foundation to design a campaign identity and a visually compelling set of collateral materials. These branded components provided the internal team with flexible, expandable tools to support and continue fundraising efforts.
Art Direction
Graphic Design
Print Coordination
Conceptualization and Strategy
Personalized proposal booklets were designed for specific donors to encourage support for designated areas within the stadium.
This campaign continues raising funds with a focus on upgrading stadium infrastructure, developing educational programs, and leveraging the stadium's heritage to inspire youth and the community.
