Athletics
Designing for athletic organizations is all about energy, connection, and team spirit. From campaign materials to event graphics and branded communications, these projects bring each organization’s personality to life while creating engaging experiences for athletes, fans, and supporters.
Rose Bowl Stadium Foundation
Art Direction
Print Layout
Print Coordination
Conceptualization and Strategy
Honoring the past. Inspiring the future.
Studio L. collaborated with the Rose Bowl Legacy Foundation to develop a campaign identity and a cohesive suite of print and digital collateral designed to support ongoing fundraising initiatives.
The visual identity was created to honor the Rose Bowl’s iconic heritage while presenting a fresh, forward-looking vision for its future. Studio L. translated the campaign into a flexible design system that could be adapted across a range of communications, giving the Foundation’s internal team versatile tools to build upon and sustain its fundraising efforts.
CALIFORNIA STATE UNIVERSITY LONG BEACH
Art Direction
Editorial Layout
Print Coordination
Conceptualization and Strategy
Blair Field Campaign
Studio L. partnered with CSULB Athletics to create a print and digital fundraising booklet supporting the first phase of renovations to the Dirtbags’ home stadium.
The design strategy centered on capturing the energy, history, and pride of the Dirtbags while creating a compelling visual story for the future of the stadium, and ultimately exceeding expectations, raising an impressive $20 million to support the project.